The Adriano Goldschmied brand, founded in 2000 by this long time denim guru, has gone from being a small boutique line to an international denim sensation. This hot brand is committed to maintaining their made in the USA status, with the utmost attention to quality. Modern silhouettes are combined with authentic washes. With the addition of the AGed line, this visionary company has produced jeans which have the true to life look of various years of aging, cementing their place as one of the true originators and visionaries of the designer denim dynasty. The fits of this wonderful line are constructed to mold and flatter any figure. Both men's and women's AG jeans have remained very popular in our Blue Bee Jeans, and Blue Bee Men stores in Santa Barbara. Looking to stay one step ahead of the game in their manufacturing techniques, all AG denim is now produced using Ozone Technology, a process which significantly reduces the company's water consumption, use of chemicals and dirty energy. This process also produces a cleaner finish to the jean, and also acts as a disinfectant to the garment. So a cleaner, leaner jean with a gorgeous wash is produced, with very minimal environmental impact! Celebrity fans include Kate Bosworth, Adrian Grenier, producer Brett Ratner, Kate Hudson, Gavin Rossdale, Jonathan Rhys Meyers, Kristin Davis, Cameron Diaz, Matthew McConaughey, and Channing Tatum.