Rebel Yell reflects the nostalgia of a childhood spent in the glory days of the late 70’s & early 80s. From the clothing to the distinct name. The inspiration for the line comes from owners Daniel and Andi Ballard’s memories of growing up in Virginia. What better way to epitomize their rowdy, all-American childhood than the brother & sister duo’s favorite wooden roller coaster ‘The Rebel Yell’. Raised by a fashion loving folk/rock musician mom, Daniel & Andi’s style influences started young. There was never a shortage of inspiring fashion, art and music around the house when they were growing up. With the classic rock greats they were raised on echoing through their design studio, Andi & Daniel set out to create a collection reminiscent of the clothing they grew up with: Kick-ass, worn-in to perfection and all things vintage.